Friday 27 March 2009

PR degree: to study or not?

I read in Rock Star PR about the some argument we had in class: Is a PR degree necessary or not? As a graduate Journalism student and a current PR student I would like to think yes but in reality I believe it depends on each person. For example some of my Indian classmates argued that a PR degree is necessary because their industry it is still growing. However in the UK the PR industry is mature and most PR practitioners in junior position do not come from a PR degree.

A believe a degree in PR is the some as a degree in Journalism, Arts and Humanities they are general topic where student acquire general knowledge but it is working where they gain experience. Also I share the opinion of the Rock Star PR's author that to become a good PR practitioner you need to have a certain personality and that cannot be thought in any higher education college. You can come from any graduate degree and all the PR technicalities can be learned throughout work but you are born with a personality.

I believe PR should be a postgraduate degree and not undergraduate because people need to learn other skills and know how to do a good research, have excellent writing skills and be able to argue and have their own opinions.

I am studying a postgraduate PR degree because I come from Spain and I wanted to understand the UK PR industry, develop my English and learn new skills. At the end of the day I think it depends on where you are and where you want to go and if a PR degree is going to take you there, I say go for it!