International public relations consultancies have offices in many different countries. Most of the top 10 IPR agencies were originally created in the US or in the UK. For an international campaign, a company, organisation or government can hire an international public relations consultant that has several offices around the world. These local offices’ knowledge, expertise and their relations with the media give more credibility to communication actions as well as strengthening the legitimacy of the campaigns.
This original and fun video is a global showcase of all the offices that Lewis has around the world.
Currently there are several options to the purchaser of public relations agencies services across national boundaries:
- In the parent client's country, they can commission the PR services of a local branch of an international PR agency, which has an office in the target country.
- The client can also hire a local PR agency in the host country to work on its behalf.
- If the client has an office in the host country, its in-house practitioners can also engage in the public relations.
- Also, an organisation can directly target the public in the host nation.
- Another approach is to bring some of the ´key public´ of the target countries to the parent country. For example, a government can hire a PR agency to improve the image or reputation of a region of the country. A strategy could be to bring key journalist of the different target countries to show them the region and its beauty, and when they go back they can write in their country about the place they were invited.
- In the parent client's country, they can commission the PR services of a local branch of an international PR agency, which has an office in the target country.
- The client can also hire a local PR agency in the host country to work on its behalf.
- If the client has an office in the host country, its in-house practitioners can also engage in the public relations.
- Also, an organisation can directly target the public in the host nation.
- Another approach is to bring some of the ´key public´ of the target countries to the parent country. For example, a government can hire a PR agency to improve the image or reputation of a region of the country. A strategy could be to bring key journalist of the different target countries to show them the region and its beauty, and when they go back they can write in their country about the place they were invited.
We can see then that international PR becomes domestic.
There is a large list of international PR agencies, but these are some of the top ones:
Burson-Marsteller
Fleishman-Hillard
Hill & Knowlton
Golin/Harris International
Citigate Cunningham
Ketchum Communications
Edelman Public Relations
Weber & Shandwick
Porter Novelli
Ogilvy Public Relations Worldwide
Burson-Marsteller
Fleishman-Hillard
Hill & Knowlton
Golin/Harris International
Citigate Cunningham
Ketchum Communications
Edelman Public Relations
Weber & Shandwick
Porter Novelli
Ogilvy Public Relations Worldwide
This video is a collection of Skagen's international public relations events, advertisements, magazine features, and appearances in film and television. Skagen is a Danish company that designs accessories and jewelry.
