The activities developed by IPR should be done by professional PR practitioners. This type of PR practitioner has to understand what is international public relations and also have a strong knowledge of International Relations. Expert in this field of International PR or Global PR are cultural interpreters of each host country, they have to be able to translate the cultural differences between the client and their audiences, being the last one of enormous dimension and diversity.
There is a complete article IPRA (International Public Relations Association) analysing A Model for Public Relations Education for Professional Practice.
