I have always been interested in international relations and communication. I have lived in three continents and studied Journalism in Madrid. Currently, I am a PR master student and my obvious topic for this blog is International Public Relations (IPR).
Our world is completely global. Cultures and societies are interrelated and they influence each other. Also, communications and technology have an essential roll in modern society and have shaped the ways in which we share information, where individuals have more power than before thanks to Internet.
In my blog I would like to discuss and understand the current situation of International PR and how practitioners in this discipline have to juggle between global solutions as well as more focused approaches for each country, company or organization. Also, an important topic is the analysis of barriers and factors that affect this discipline and the generic principles in IPR practice. We know that most PR theories have an USA and UK approach, and it is why I will give an overview of how PR practice has developed in different regions of the world. Finally, what will be the future of International Public Relations practice?
